ITV
Just a few months back 1968 Olympic champion Dick Fosbury shilled for online TV service Wuaki.tv . “Do you dare to change?” he challenged the morbidly obese Wanku.tv demographic. They might change the channel, change their pizza to stuffed crust or change their flannel shirts (every six months) but significant life altering change? Not likely.
They might change the channel, change their pizza to stuffed crust or change their flannel shirts (every six months) but significant life altering change?
Dick’s not from that cloth though. Where the many jumped forward he dared to jump backwards. He had the courage to change and change he has: to flogging Mazdas. “I changed the entire world” he says modestly. Dick invented a new high jump and the new Mazda has a new engine so, you know, *interlocks fingers*.
Dick invented a new high jump and the new Mazda has a new engine so, you know, *interlocks fingers*.
It is well-established that the association principle works , and that celebrity endorsement works so of course anyone wanting to push innovation as their USP would want to associate themselves with a notable innovator, albeit one who no one gives a rat’s ass about these days who could quite freely walk down any street unmolested even if he did have “Dick Fosbury, 1968 Olympic champion. It’s me! The high jump guy.” written in mascara on his sizeable forehead.
He could quite freely walk down any street unmolested even if he did have “Dick Fosbury, 1968 Olympic champion. It’s me! The high jump guy.” written on his sizeable forehead.
But with these two campaigns coming so close together you have to wonder about the dilution of the message. Does Fosbury flop over every time an ad agency cuts him a cheque? He may just really like Japanese cars and online TV services but you do wonder whose dollar he won’t take.
Cut it however you want to – both Mazda and Wanku got the Dick.